Revitalizing a Legend; LVMH and Accor Forge an Elegant Partnership for Orient Express

The Orient Express

On Thursday, LVMH announced a significant new partnership, signifying a “strategic investment” in the illustrious Orient Express brand. While the financial specifics remain undisclosed, this collaboration promises to leverage LVMH's unparalleled expertise in luxury, poised to redefine the future of the brand’s hotels, trains, and maritime ventures. In this endeavor, LVMH has embraced the opportunity to assist Accor in further elevating this travel icon.

The Orient Express

The two French giants have embarked on a strategic alliance aimed at revitalizing the Orient Express brand. LVMH boasts a distinguished portfolio, with its esteemed hotel brands, Cheval Blanc and Belmond, managing over 50 luxurious properties worldwide. Belmond is also the proud custodian of the renowned Venice Simplon-Orient-Express and five additional luxury trains around the globe. This alliance is further enriched by LVMH’s ownership of the prestigious yacht manufacturer Royal Van Lent, reinforcing its deep-rooted connections within the luxury market and solidifying its role as an invaluable partner in the Orient Express’s ambitious future.

The Orient Express

Accor’s extensive array of hotel brands affords it profound insight into high-end hospitality and gourmet dining. Esteemed names such as Raffles, Fairmont, and Potel & Chabot have empowered Accor to continuously refine and enhance the guest experience. This unwavering commitment to excellence is the driving force behind the Orient Express project.

The partnership between LVMH and Accor signifies a transformative vision, aiming to push the boundaries of this legendary brand and bring its essence to life in ever more extraordinary ways. With the Orient Express, Accor is poised to redefine the art of travel, exploration, and grand odysseys, crafting an exceptional journey for discerning travelers across the globe.